Epson Features in the Mercedes me Store Experience

The 2019 Formula 1 Grand Prix kicks off in Melbourne, Australia this weekend. Epson, a sponsor of the Mercedes team, invited a bunch of us down to share in the pre-race experience. The day started at the Mercedes me Store on Collins Street.

Mercedes Me Store

Mercedes me is currently the only cafe/store of it’s kind in Australia, in fact, there are only eleven of them in the world. The concept is to bring a blend of cafe culture and Mercedes Benz lifestyle under the one roof to provide a unique casual dining experience. But more than that, it was also a site where you could see some of the Epson products actually being used. A much more useful way to see them in action as opposed to watching a purpose-built and controlled demonstration.

Four key products was in use on the day:

  • Laser Projector – LightScene EV-105
  • Smart Glasses – Moverio BT-300
  • Projector – EB-L1755UNL
  • Photo Printer – Expression Premium ET-7700

The LightScene EV-105 is part of Epson’s Accent Lighting 3LCD Laser Projector series. Designed for dynamic content it’s perfect for digital art and signage. Using the software you aren’t limited to projecting a rectangular image either, in the case of Mercedes Me, the LightScene EV-105 project multimedia that fit perfectly in the Mercedes Benz logo.

The Moverio BT-300 Smart Glasses were also on display showcasing their Augmented Reality (AR) capabilities. Wearing the glasses, I was able to view additional information on the 2 vehicles that were parked there for the day. It was great to see the rate at which this technology is moving.

Moverio BT-300 Smart Glasses

No presentation is without some display of multimedia right? For this, Mercedes Me use a mounted Epson EB-L1755UNL Large Venue Projector. Offering 15,000 Lumens of brightness and a 2,500,000:1 contrast ratio this 3LCD laser projector hit the mark with ease. Had no issues enjoying the high res content that was displayed.

Epson EB-L1755UNL Laser WUXGA 3LCD used to project to the screen behind the Merc

Finally, the Epson Expression Premium ET-7700 EcoTank All-in-One Supertank Printer. With a touch screen that supports printing directly from a camera’s memory card, the photographer of the day sure gave it a good workout, printing images stored on his Digital SLR’s SD card. The ET-7700 comes with approximately 2yrs worth of ink supply so he could have literally printed thousands of 6×4 photos before needing to get more ink.

Epson Expression Premium ET-7700 EcoTank All-in-One Supertank Printer

Overall, it was a good day out, a long one for me as I was up since 2:30am. It was great to see the Epson gear being used in a real world environment. Sometimes we forget about the complexities involved with real use cases when performing product reviews in a known and isolated environment. Always good to get a reality check on these things.